1 How to Sell Without Being “Salesy”
2 The Magic Building Blocks of the Perfect Sales Letter
3 How to Write Headlines That Grab Readers by the Eyeballs and Suck Them Into Your Message
4 Inbox Magic: How to Write E-mails That Make More Money
5 How to Write Bullet Points That Virtually Force Your Prospects to Buy
6 The Triad That Sells More: Irresistible Offers, Risk Reversal, and Powerful Closes
7 How to Write Guarantees That Dissolve Fear and Unleash a River of Sales
8 How to Write Copy That Closes the Deal
9 How to Write Irresistible Offers
10 The Secrets of Product Launch Copy
11 The Secrets of Writing Blockbuster Copy by Watching Movies