12
When all is said and done, there’s only one way to get really good at writing sales copy – and that’s by writing lots of copy, putting it in front of readers, and noticing their reaction.
The reaction you’re looking for is the buying reaction.
You’ll know your copy is working through that most thrilling kind of evidence: people decide to give you their money because of the words you wrote.
Now that you’ve read this book, and seen first-hand some of my very best money-getting copy techniques, you probably can’t wait to publish your copy and see what happens.
Perhaps you already have – bravo!
In fact, I’d like to issue my signature two-part challenge to you.
CHALLENGE PART ONE
Take one idea from this book and start the implementation of that idea in the next 2 minutes. Obviously, you’ll have to pick something that can be started in 2 minutes. But don’t get too caught up in completing this task, just get it started.
That could possibly look like:
• Sending an email to a customer.
• Writing a few new subject lines or headlines.
• Jotting down some ideas for a new autoresponder series.
• Or even scheduling a brainstorming session on new copywriting projects.
There are a limitless number of possibilities. Just pick one and then do it.
It’s that simple.
CHALLENGE PART TWO
The next challenge is a little more involved, but the potential payoff is huge.
Take some time (perhaps in that brainstorming session you just scheduled) to outline a new offer and the basic concepts of the sales copy for that offer. Then schedule time on your calendar to get this new sales letter written.
Pick the “money-getting date” on the calendar – a date no more than 30 days from today – the date on which you will publish that new sales letter and begin promoting it.
Then, no matter what, stick to that schedule! If you do this, 30 days from now you may find your business has been revolutionized for the better.
You might even have written the sales letter that turns your business, and even your life completely around.
Okay, I’ve issued the challenges.
Do you accept? Good.
Get to work!