In this chapter you will learn . . .
So far in this book we’ve focused on the development, deployment, and management of your website, but we’ve largely avoided discussing how people find out about it. In this chapter, you will learn how traffic is acquired through a mix of search engines, advertising, and referrals (including social media), and will see some of the techniques you can use to increase your search ranking. You will also learn about Content Management Systems, which simplify many aspects of modern web hosting, with a focus on WordPress in particular. Finally, web marketing, advertisement integration, and analytics complete the chapter, leaving you prepared with all of the fundamentals of web development.