The Workshop of the Mind
The Fifth Step to Riches
THE IMAGINATION is literally the workshop wherein are fashioned all plans created by humankind. The impulse, the DESIRE, is given shape, form, and ACTION through the aid of the imaginative faculty of the mind.
It has been said that anything can be created which a human being can imagine.
Of all the ages of civilization, the one in which we live is the most favorable for the development of the imagination because it is an age of rapid change. On every hand we may contact stimuli which develop the imagination.
Through the aid of the imaginative faculty, we have discovered, and harnessed, more of Nature’s forces during the past 50 years than during the entire history of the human race previous to that time. We have conquered the air so completely that the birds are a poor match for us in flying. We have harnessed the electromagnetic spectrum and made it serve as a means of instantaneous communication with any part of the world. We have analyzed and weighed the sun at a distance of millions of miles and determined through the aid of IMAGINATION the elements of which it consists. We have discovered that our own brains are both a broadcasting and a receiving station for the “vibration of thought,” although we have only barely begun to understand this phenomenon with the aim of making practical use of this discovery. We have increased the speed of travel until we may now breakfast in New York and lunch in San Francisco.
OUR ONLY LIMITATION, within reason, LIES IN OUR DEVELOPMENT AND USE OF OUR IMAGINATION. We have not yet reached the apex of development in the use of the “imaginative faculty.” We have merely discovered that we have an imagination, and have commenced to use it only in a very elementary way.
The imaginative faculty functions in two forms. One is known as Synthetic Imagination and the other as Creative Imagination.
SYNTHETIC IMAGINATION—Through this faculty, one can arrange old concepts, ideas, or plans into new combinations. This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed. It is the faculty used most by the inventor—with the exception of the genius, who draws upon the Creative Imagination when unable to solve a problem through Synthetic Imagination.
CREATIVE IMAGINATION—Through the faculty of Creative Imagination, the finite human mind has direct communication with Infinite Intelligence. It is the faculty through which “hunches” and “inspirations” are received.1 It is by this faculty that all basic or new ideas are handed over to us. It is through this faculty that “thought vibrations” or “influences” from the minds of others are received. It is through this faculty that one individual may “tune in” or communicate with the subconscious minds of others.
The Creative Imagination works automatically in the manner described in subsequent pages. This faculty functions ONLY when the conscious mind is functioning at an exceedingly high level of “intensity” or “energy,” as for example, when the conscious mind is stimulated through the emotion of a strong desire.
The Creative Imagination becomes more alert, more receptive to influences from the sources mentioned, in proportion to its development through USE. This statement is significant! Ponder over it before passing on.
Keep in mind as you follow these principles that the entire story of how one may convert DESIRE into money cannot be told in one statement. The story will be complete only when one has MASTERED, ASSIMILATED, and BEGUN TO MAKE USE of all the success principles that are explained, and tied together, in this book.
The great leaders of business, industry, finance, and the great artists, musicians, poets, and writers became great because they developed the faculty of Creative Imagination.
Both the synthetic and creative faculties of imagination become more alert with use, just as any muscle or organ of the body develops through use.
Desire is only a thought, an impulse. It is nebulous and ephemeral. It is abstract, and of no value, until it has been transformed into its physical counterpart. While the Synthetic Imagination is the one which will be used most frequently in the process of transforming the impulse of DESIRE into money, you must keep in mind the fact that you may face circumstances and situations which demand the use of the Creative Imagination as well.
Your imaginative faculty may have become weak through inaction. It can be revived and made alert through USE. This faculty does not die, though it may become dormant through lack of use.
Center your attention, for the time being, on developing the Synthetic Imagination because this is the faculty which you will use more often in the process of converting desire into money.
Transforming the intangible impulse of DESIRE into the tangible reality of MONEY calls for the use of a plan or plans. These plans must be formed with the aid of the imagination, mainly Synthetic Imagination.
Read this entire book through, then come back to this chapter and begin at once to put your imagination to work on building a plan or plans to transform your DESIRE into money. Detailed instructions for building plans have been given in almost every chapter. Carry out the instructions best suited to your needs, and reduce your plan to writing if you have not already done so. The moment you complete this, you will have DEFINITELY given concrete form to the intangible DESIRE. Read the preceding sentence once more. Read it aloud, very slowly, and as you do so, remember that the moment you reduce the statement of your desire—and a plan for its realization—to writing, you have actually TAKEN THE FIRST of a series of steps which will enable you to convert the thought into its physical counterpart.
The earth on which you live, you yourself, and every other material thing are the result of evolutionary change—through which microscopic bits of matter have been organized and arranged in an orderly fashion.
Moreover—and this statement is of stupendous importance—this earth, every one of the billions of individual cells of your body, and every atom of matter began as an intangible form of energy.
DESIRE is thought impulse! Thought impulses are forms of energy. When you begin with the thought impulse of DESIRE TO ACCUMULATE MONEY or any other object of desire, you are drafting into your service the same stuff that Nature used in creating this earth and every material form in the universe, including the body and brain in which the thought impulses function.
As far as science has been able to determine, the entire universe consists of but two elements—matter and energy.
Through the combination of energy and matter has been created everything which we can perceive, from the largest star which floats in the heavens down to and including ourselves.
You are now engaged in the task of trying to profit by Nature’s method. You are (sincerely and earnestly, we hope) trying to adapt yourself to Nature’s laws by endeavoring to convert DESIRE into its physical or monetary equivalent. YOU CAN DO IT! IT HAS BEEN DONE BEFORE!
You can build a fortune through the aid of laws which are immutable. But first you must become familiar with these laws and learn to USE them. Through repetition, and by approaching the description of these principles from every conceivable angle, I hope to reveal to you the secret through which every great fortune has been accumulated. Strange and paradoxical as it may seem, the secret is NOT A SECRET. Nature herself advertises it in the earth on which we live, the stars, the planets suspended within our view, in the elements above and around us, in every blade of grass, and in every form of life within our vision.
Nature advertises this secret in the terms of biology, in the conversion of a tiny cell, so small that it may be lost on the point of a pin, into the HUMAN BEING now reading this line. The conversion of desire into its physical equivalent is certainly no more miraculous!
Do not become discouraged if you do not fully comprehend all that has been stated. Unless you have long been a student of the mind, it is not to be expected that you will assimilate all that is in this chapter upon a first reading.
But you will, in time, make good progress.
The principles that follow will open the way for understanding of imagination. Assimilate that which you understand as you read this philosophy for the first time, then when you reread and study it, you will discover that something has happened to clarify it and give you a broader understanding of the whole. Above all, DO NOT STOP nor hesitate in your study of these principles until you have read the book at least THREE times—for then you will not want to stop.
Ideas are the beginning points of all fortunes. Ideas are products of the imagination. Let us examine a few well-known ideas which have yielded huge fortunes, with the hope that these illustrations will convey definite information concerning the method by which imagination may be used in accumulating riches.
Fifty years ago, an old country doctor drove to town, hitched his horse, quietly slipped into a drugstore by the back door, and began dickering with the young drug clerk.
His mission was destined to yield great wealth to many people. It was destined to bring to the South the most far-flung benefit since the Civil War.
For more than an hour, behind the prescription counter, the old doctor and the clerk talked in low tones. Then the doctor left. He went out to the buggy and brought back a large, old- fashioned kettle, a big wooden paddle (used for stirring the contents of the kettle), and deposited them in the back of the store.
The clerk inspected the kettle, reached into his inside pocket, took out a roll of bills, and handed it over to the doctor. The roll contained exactly $500—the clerk’s entire savings!
The doctor handed over a small slip of paper on which was written a secret formula. The words on that small slip of paper were worth a king’s ransom! But not to the doctor! Those magic words were needed to start the kettle to boiling, but neither the doctor nor the young clerk knew what fabulous fortunes were destined to flow from that kettle.
The old doctor was glad to sell the outfit for $500. The money would pay off his debts and give him freedom of mind. The clerk was taking a big chance by staking his entire life’s savings on a mere scrap of paper and an old kettle! He never dreamed his investment would start a kettle to overflowing with gold that would surpass the miraculous performance of Aladdin’s lamp.
What the clerk really purchased was an IDEA!
The old kettle, and the wooden paddle, and the secret message on a slip of paper were incidental. The strange performance of that kettle began to take place after the new owner mixed with the secret instructions an ingredient of which the doctor knew nothing.
Read this story carefully and give your imagination a test! See if you can discover what it was that the young man added to the secret message that caused the kettle to overflow with gold. Remember as you read that this is not a story from Arabian Nights. Here you have a story of facts, stranger than fiction, facts which began in the form of an IDEA.
Let us take a look at the vast fortunes of gold this idea has produced. It has paid, and still pays, huge fortunes to men and women all over the world who distribute the contents of the kettle to millions of people.
The Old Kettle is now one of the world’s largest consumers of sugar, thus providing jobs of a permanent nature to thousands of men and women engaged in growing sugar cane, beets, other sugar producing crops, and in refining and marketing sugar.
The Old Kettle consumes millions and millions of bottles and cans each year, providing jobs to huge numbers of workers who manufacture those containers.
The Old Kettle gives employment to an army of clerks, stenographers, copywriters, and advertising experts throughout the nation. It has brought fame and fortune to scores of artists who have created magnificent pictures and ads describing the product.
The Old Kettle converted a small Southern city into the business capital of the South, where it now benefits, directly or indirectly, every business and practically every resident of the city.
The influence of this idea now benefits every civilized country in the world, pouring out a continuous stream of gold to all who touch it.
Gold from the kettle has built and maintains one of the most prominent universities of the South, where thousands of young people receive the training essential for success.
The Old Kettle has done other marvelous things. All during the Depression, when factories, banks and businesses were folding up and quitting by the thousands, the owner of this Enchanted Kettle went marching on, giving continuous employment to an army of men and women all over the world, and paying out extra portions of gold to those who long ago had faith in the idea.
If the product of that old brass kettle could talk, it would tell thrilling tales of romance in every language. Romances of love, romances of business, romances of professional men and women who are daily being stimulated by it.
I am sure of at least one such romance, for I was a part of it, and it all began not far from the very spot on which the drug clerk purchased the old kettle. It was here that I met my wife, and it was she who first told me of the Enchanted Kettle. It was the product of that kettle we were drinking when I asked her to accept me “for better or worse.”2
Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future, every time you see the words “Coca-Cola,” that its vast empire of wealth and influence grew out of a single IDEA, and that the mysterious ingredient which the drug clerk—Asa Candler—mixed with the secret formula was…..IMAGINATION!3
Stop and think of that for a moment.
Remember also that The 13 Steps to Riches described in this book were the media through which the influence of Coca-Cola has been extended to every city, town, village, and crossroads of the world, and that ANY IDEA you may create, which is as sound and meritorious as Coca-Cola, has the possibility of duplicating the stupendous record of this worldwide thirst-quencher.
Truly, thoughts are things, and their scope of operation is the world itself.
The following story proves the truth of the old saying, “Where there’s a will, there’s a way.” It was told to me by that beloved educator and clergyman, the late Frank W. Gunsaulus, who began his preaching career in the stockyards region of South Chicago.
While Dr. Gunsaulus was going through college, he observed many defects in our educational system, defects which he believed he could correct if he were the head of a college. His deepest desire was to become the head of an educational institution in which young men and women would be taught to learn by doing.
He made up his mind to organize a new college in which he could carry out his ideas without being handicapped by orthodox methods of education.
He needed a million dollars to put the project across! Where was he to lay his hands on so large a sum of money? That was the question that absorbed most of this ambitious young preacher’s thought.
But he couldn’t seem to make any progress.
Every night he took that thought to bed with him. He got up with it in the morning. He took it with him everywhere he went. He turned it over and over in his mind until it became a consuming obsession with him. A million dollars is a lot of money. He recognized that fact, but he also recognized the truth that the only limitation is that which one sets up in one’s own mind.
Being a philosopher as well as a preacher, Dr. Gunsaulus recognized, as do all who succeed in life, that DEFINITENESS OF PURPOSE is the starting point from which one must begin. He recognized, too, that definiteness of purpose takes on animation, life, and power when backed by a BURNING DESIRE to translate that purpose into its material equivalent.
He knew all these great truths, yet he did not know where or how to lay his hands on a million dollars. The natural procedure would have been to give up and quit by saying, “Ah well, my idea is a good one, but I cannot do anything with it because I never can procure the necessary million dollars.” That is exactly what the majority of people would have said, but it is not what Dr. Gunsaulus said. What he said and what he did are so important that I now introduce him and let him speak for himself.
“One Saturday afternoon I sat in my room thinking of ways and means of raising the money to carry out my plans. For nearly two years I had been thinking, but I had done nothing but think!
“The time had come for ACTION!
“I made up my mind, then and there, that I would get the necessary million dollars within a week. How? I was not concerned about that. The thing of importance was the decision to get the money within a specified time, and I want to tell you that the moment I reached a definite decision to get the money within a specified time, a strange feeling of assurance came over me such as I had never before experienced. Something inside me seemed to say, ‘Why didn’t you reach that decision a long time ago? The money was waiting for you all the time!’
“Things began to happen in a hurry. I called the newspapers and announced I would preach a sermon the following morning entitled, ‘What I Would Do If I Had a Million Dollars.’
“I went to work on the sermon immediately, but I must tell you frankly the task was not difficult because I had been preparing that sermon for almost two years. The spirit back of it was a part of me!
“Long before midnight I had finished writing the sermon. I went to bed and slept with a feeling of confidence, for I could see myself already in possession of the million dollars.
“Next morning I arose early, went into the bathroom, read the sermon, then knelt on my knees and asked that my sermon might come to the attention of someone who would supply the needed money.
“While I was praying, I again had that feeling of assurance that the money would be forthcoming. In my excitement, I walked out without my sermon and did not discover the oversight until I was in my pulpit and about ready to begin delivering it.
“It was too late to go back for my notes, and what a blessing that I couldn’t go back! Instead, my own subconscious mind yielded the material I needed. When I arose to begin my sermon, I closed my eyes, and spoke with all my heart and soul of my dreams. I not only talked to my audience, but I fancy I talked also to God. I told what I would do with a million dollars if that amount were placed in my hands. I described the plan I had in mind for organizing a great educational institution where young people would learn to do practical things and at the same time develop their minds.
“When I had finished and sat down, a man slowly arose from his seat, about three rows from the rear, and made his way toward the pulpit. I wondered what he was going to do. He came into the pulpit, extended his hand, and said, ‘Reverend, I liked your sermon. I believe you can do everything you said you would if you had a million dollars. To prove that I believe in you and your sermon, if you will come to my office tomorrow morning, I will give you the million dollars. My name is Phillip D. Armour.’”4
Young Gunsaulus went to Mr. Armour’s office and the million dollars was presented to him. With the money he founded the Armour Institute of Technology.
That is more money than the majority of preachers ever see in an entire lifetime, yet the thought impulse back of the money was created in the young preacher’s mind in a fraction of a minute. The necessary million dollars came as a result of an idea. Back of the idea was a DESIRE which young Gunsaulus had been nursing in his mind for almost two years.
Observe this important fact—HE GOT THE MONEY WITHIN 36 HOURS AFTER HE REACHED A DEFINITE DECISION IN HIS OWN MIND TO GET IT—AND DECIDED UPON A DEFINITE PLAN FOR GETTING IT!
There was nothing new or unique about young Gunsaulus’ vague thinking about a million dollars and weakly hoping for it. Others before him, and many since his time, have had similar thoughts. But there was something unique and different about the decision he reached on that memorable Saturday, when he put vagueness into the background and said definitely, “I WILL get that money within a week!”
God seems to throw Himself on the side of people who know exactly what they want, if they are determined to get JUST THAT!
Moreover, the principle through which Dr. Gunsaulus got his million dollars is still alive! It is available to you! This universal law is as workable today as it was when the young preacher made use of it so successfully. This book describes, step by step, the 13 elements of this great law and suggests how they may be put to use.5
Observe that Asa Candler and Dr. Frank Gunsaulus had one characteristic in common. Both knew the astounding truth that IDEAS CAN BE TRANSMUTED INTO CASH THROUGH THE POWER OF DEFINITE PURPOSE, PLUS DEFINITE PLANS.
If you are one of those who believe that hard work and honesty alone will bring riches, perish the thought! It is not true! Riches, when they come in huge quantities, are never the result of HARD work! Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.
Generally speaking, an idea is an impulse of thought that impels action by an appeal to the imagination. All master salespeople know that ideas can be sold where merchandise cannot. Ordinary salespeople do not know this—that is why they are ordinary.
A publisher of books which sell for a few dollars made a discovery that should be worth much to publishers generally. He learned that many people buy titles and not contents of books. By merely changing the name of one book that was not moving, his sales on that book jumped upward more than a million copies. The inside of the book was not changed in any way. He merely ripped off the cover bearing the title that did not sell, and put on a new cover with a title that had “box office” value.
That, as simple as it may seem, was an IDEA! It was IMAGINATION at work.
There is no standard price on ideas. Creators of ideas make their own price and, if they are smart, get it.
The movie industry created a whole flock of millionaires. Most of them were individuals who couldn’t create ideas—BUT—they had the imagination to recognize ideas when they saw them.6
The story of practically every great fortune starts with the day when a creator of ideas and a seller of ideas get together and work in harmony. Carnegie surrounded himself with people who could do all that he could not do—people who created ideas and people who put ideas into operation—and by so doing made himself and the others fabulously rich.
Millions of people go through life hoping for favorable breaks. Perhaps a favorable break can get one an opportunity, but the safest plan is not to depend upon luck. It was a favorable “break” that gave me the biggest opportunity of my life—but—25 years of determined effort had to be devoted to that opportunity before it became an asset.
The break consisted of my good fortune in meeting and gaining the cooperation of Andrew Carnegie. On that occasion, Carnegie planted in my mind the idea of organizing the principles of achievement into a philosophy of success. Thousands of people have profited by the discoveries made in the 25 years of research, and numerous fortunes have been accumulated through the application of the philosophy. The beginning was simple. It was an IDEA which anyone might have developed.
The favorable break came through Andrew Carnegie, but what about the DETERMINATION, DEFINITENESS OF PURPOSE, the DESIRE TO ATTAIN THE GOAL, and the PERSISTENT EFFORT OF 25 YEARS? It was no ordinary DESIRE that survived disappointment, discouragement, temporary defeat, criticism, and the constant reminding of “waste of time.” It was a BURNING DESIRE! An OBSESSION!
When the idea was first planted in my mind by Mr. Carnegie, it was coaxed, nursed, and enticed to remain alive. Gradually, the idea became a giant, under its own power, and it coaxed, nursed, and drove me. Ideas are like that. First you give life and action and guidance to ideas, then they take on power of their own and sweep aside all opposition.
Ideas are intangible forces, but they have more power than the physical brains that give birth to them. They have the power to live on, after the brain that creates them has returned to dust. For example, take the power of Christianity. That began with a simple idea. Its chief tenet was “Do unto others as you would have others do unto you.” Christ has gone back to the source from whence He came, but His IDEA goes marching on. Some day, it may come fully into its own. Then it will have fulfilled Christ’s deepest DESIRE. The IDEA has been developing only some two thousand years. Give it time!