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Brian Tracy has produced more than 100 audio and video learning programs covering the entire spectrum of human and corporate performance. These programs, which have taken more than twenty-five years of research and experience to develop, are some of the most effective learning tools in the world.
Brian’s multimedia training programs are used in companies and organizations large and small to improve managerial effectiveness, increase sales and empower individuals to achieve higher levels of performance. They have been translated into fourteen languages and are presented in thirty-one countries.
Each program is designed to ensure rapid learning and immediate results. Using a unique video-assisted format with Brian personally instructing each part of every program, combined with a special facilitation process including exercises, role plays, self-analysis techniques and audiotape reinforcement, each student emerges from the training at a whole new level of performance.
The training programs can each stand alone, or they can be combined into a training series presented over several months for maximum impact. Each program is content rich and designed to be custom tailored to the specific needs of the individual client.
This seminar/workshop, based on the principles taught in this book, is perhaps the most powerful exercise in personal and corporate transformation in the world today. This video-assisted, person-centered workshop empowers individuals to achieve at their maximum potential. They emerge with a greater sense of clarity, personal responsibility and commitment to themselves and the organization.
Participants become more positive, purposeful and self-directed. They learn to set goals, organize themselves for greater effectiveness and function as members of high-quality teams.
The Phoenix Seminar program consists of twenty-seven sessions with detailed workbooks, instructor’s guide, exercises, and audiotape reinforcement for each person. It is fairly easy to present and very enjoyable to take. It can be given by certified in-house facilitators or by outside professionals.
This is the world’s best-selling audiocassette program on sales. Since it was upgraded and put into a video-based training format, it has been called “The most effective professional selling course ever developed.”
The power of the course lies in its simplicity; it is stripped of theory and jargon, and based on twenty-five years of selling on the street. Participants, even experienced professionals and university graduates who’ve been selling for some time, are amazed at how well the ideas taught in this course help them to make more sales.
Individuals and corporations report immediate and sustained sales increases of 10 percent, 20 percent, and 30 percent per year after participating in this program. It has rapidly become the foundation training for many organizations. It is flexible, economic, and relatively easy to install.
The New Psychology of Selling includes thirty-five sessions with application exercises that allow the course materials to be tailored to the needs of the client company. Preprogram analysis includes a survey of the company’s salespeople, sales managers, customers, products and services, and the competition. Based on this information, the course is organized around specific needs to solve specific performance problems.
The seminar is given over a three-day period in a classroom setting. It can be facilitated by certified in-house personnel or by outside professionals. Sales results are immediate, measurable and long lasting.
This is the graduate program for the experienced professional who sells complex products or services in a rapidly changing, cost sensitive, highly competitive marketplace.
Advanced Selling Skills is a state-of-the-art, modern sales-training program that brings together the most helpful ideas and sales methodologies ever developed to assist salespeople with multicall, multidecisionmaker selling. It blends twenty years of research with a lifetime of practice to create a thoroughly practical, nontheoretical approach to selling in a tough, sophisticated market.
This is the perfect complement to Professional Selling Skills. It is a multimedia program with twenty-four sessions on video, accompanied by individual workbooks, application exercises and audiotape reinforcement. It can be conducted by certified in-house personnel or by outside professionals.
This unique program virtually ensures that each salesperson achieves his or her sales quota on schedule and on budget. The ten parts of this program are designed to take each person through a strategic planning process for the upcoming sales period. It shows them how to set clear goals and make detailed plans. It shows salespeople how to organize their daily, weekly, monthly activities to achieve dependable, predictable sales results.
This approach to planning exactly how sales goals are to be achieved is both powerful and effective. Salespeople emerge with greater clarity, purpose and personal determination and higher morale. Strategic Planning for the Sales Professional virtually guarantees a high return on the company’s investment in sales training, marketing, advertising, promotion and product development.
The seminar is designed to be conducted over one or one-and-a-half days by in-house facilitators or outside instructors.
This is the cement that holds all the sales efforts of the company together. It ensures that the company enjoys maximum sales results. According to McKinsey and Company, the job of the sales manager is the pivotal skill in the sales organization. Increasing the skill of the sales manager can do more to increase sales volume faster than any other change the company can make.
Superior Sales Management is the most complete, practical, powerful course on sales management ever developed. It turns average sales managers into excellent sales managers almost overnight, showing them how to improve sales results immediately.
Superior Sales Management covers twenty-four topics from recruitment, interviewing and selection to training, managing, motivating, delegating and disciplining.
This course is the key to building a world-class sales force that can outperform the competition in any market. It should be required for every sales manager at every level of experience. The results in the sales of the company are out of all proportion to the efforts of installing the program.
Superior Sales Management is designed to be facilitated over three days with video assistance, complete workbooks, application exercises and audiotape reinforcement. The course can be conducted by in-house instructors or outside professionals.
This program takes a total approach to teaching people a philosophy of time management that changes their attitudes toward time and time usage. It is a total approach to life management that brings about immediate increases in efficiency and effectiveness.
Participants learn how to set goals and priorities, eliminate time wasters, overcome procrastination and concentrate for maximum effectiveness.
Graduates of this course emerge more positive, more focused and with greater energy and commitment to getting the job done. They learn how to gain two extra hours per day of productive time, with lower stress and higher feelings of personal pride.
This multimedia program includes twelve sessions with audio, video and workbook accompaniment. It is easy to present and easy to participate in, and it can be conducted by either in-house or outside facilitators.
This is an informative, skill-building, thought-provoking, one-day seminar on personal and corporate effectiveness that brings about immediate results.
Participants learn the twelve dimensions of personal performance and productivity. They learn about quality, service, ethics, teamwork and individual responsibility. They learn about accountability, communications, goals and priorities.
This course is the ideal foundation program for improving productivity, performance and morale in the organization. It gives everyone a common language and common denominators for resolving individual differences.
Achieving Personal and Corporate Excellence is a multimedia workshop designed to be conducted over one day. It consists of twelve sessions with workbooks and audiotape reinforcement. The course can be facilitated by in-house instructors or outside trainers.
Brian Tracy International (BTI) professional consultants and facilitators are trained and certified to install the training programs described above in companies of all sizes.
BTI services include consulting, diagnostics, customizing of each program, facilitation and follow-up services to ensure retention and application.
BTI offers train-the-trainer programs for each of the seminars and workshops described above. In-house personnel can be trained to customize any of these programs’ internal presentation.
For information on BTI programs and services, please phone 619-481-2977 (Fax 619-481-2445) or write to Brian Tracy International, 462 Stevens Avenue, Suite 202, Solana Beach, CA 92075.