Small-business owners live close to the bone. In small business, if you don’t know how to make money, your business will die. Unlike large corporations, small-business owners do not have massive budgets that allow for mistakes or inefficiencies.
Still, the feeling that you are always “diving for dollars” can get exhausting. Sometimes small-business owners envy the relative security of larger businesses that perform like money-printing machines. Where do large corporations have small businesses beat? They have them beat in their systems and processes.
What small-business owners need, then, is a simple system of frameworks and playbooks that optimize their businesses for growth. Small-business owners need a way to create predictability and reliability in their day-to-day operations.
The Small Business Flight Plan at the back of this book will help you optimize your business for revenue and profit. The Flight Plan is an operations manual and a growth plan all in one. This book will walk you through the creation of your flight plan.
How to Grow Your Small Business is written in hindsight. These are the six frameworks and playbooks that helped me take my business from four employees to thirty while increasing our revenue fourfold in just six years. And our revenue wasn’t the only thing that got better. Our profit percentage increased. The quality of our products improved. Our customer base expanded. And our team morale shot up. It turns out team members and customers alike appreciate working with a well-run organization.
Whether you operate your business by yourself or have one hundred employees or more, you will find this book useful.
Use How to Grow Your Small Business to create a growth plan that works. And don’t forget to enjoy the journey. Growing a business is supposed to be fun, and when you install the frameworks and playbooks explained in this book, it will be. Enjoy the process.