Chapter 2: The Secret Weapon That Will Grow Your Business
1. Samantha Sharf, “The World’s Largest Tech Companies 2016: Apple Bests Samsung, Microsoft and Alphabet,” Forbes.com, May 26, 2016, http://www.forbes.com/sites/samanthasharf/2016/05/26/the-worlds-largest-tech-companies-2016-apple-bests-samsung-microsoft-and-alphabet/#2b0c584d89ee.
2. Alfred Hitchcock: Quotes, IMDB, http://m.imdb.com/name/nm0000033/quotes.
Chapter 3: The Simple SB7 Framework
1. “Great Presentations: Understand the Audience’s Power,” Duarte, http://www.duarte.com/great-presentations-understand-the-audiences-power/.
2. Ronald Reagan, “Farewell Address to the Nation,” January 11, 1989, The American Presidency Project, http://www.presidency.ucsb.edu/ws?pid+29650.
3. “President Bill Clinton—Acceptance Speech,” PBS Newshour, August 29, 1996, http://www.pbs.org/newshour/bb/politics-july-dec96-clinton_08-29/.
4. Claire Suddath, “A Brief History of Campaign Songs: Franklin D. Roosevelt,” Time, http://content.time.com/time/specials/packages/article/0,28804,1840998_1840901,00.html.
Chapter 4: A Character
1. Viktor E. Frankl, Man’s Search for Meaning (Boston: Beacon Press, 2006).
Chapter 5: Has a Problem
1. James Scott Bell, Plot & Structure: Techniques and Exercises for Crafting a Plot That Grips Readers from Start to Finish (Cincinnati, OH: Writer’s Digest Books, 2004), 12.
2. “Why CarMax?,” CarMax.com, accessed February 10, 2017, https://www.carmax.com/car-buying-process/why-carmax.
3. “The Just 100: America’s Best Corporate Citizens,” Forbes, May 2016, http://www.forbes.com/companies/carmax/.
Chapter 6: And Meets a Guide
1. James Scott Bell, Plot & Structure: Techniques and Exercises for Crafting a Plot That Grips Readers from Start to Finish (Cincinnati, OH: Writer’s Digest Books, 2004), 31–32.
2. Christopher Booker, The Seven Basic Plots: Why We Tell Stories (London: Continuum, 2004), 194.
3. Ben Sisario, “Jay Z Reveals Plans for Tidal, a Streaming Music Service,” the New York Times, March 30, 2015, https://www.nytimes.com/2015/03/31/business/media/jay-z-reveals-plans-for-tidal-a-streaming-music-service.html.
4. Ibid.
5. “Clinton vs. Bush in 1992 Debate,” YouTube video, 4:08, posted by “Seth Masket,” March 19, 2007, https://www.youtube.com/watch?v=7ffbFvKlWqE.
6. Infusionsoft home page, accessed February 9, 2017, https://www.infusionsoft.com.
7. Amy Cuddy, Presence: Bringing Your Boldest Self to Your Biggest Challenges (New York: Little Brown and Company, 2015), 71–72.
Chapter 7: Who Gives Them a Plan
1. “Why CarMax?,” CarMax.com, accessed February 10, 2017, https://www.carmax.com/car-buying-process/why-carmax.
2. Arlena Sawyers, “Hot Topics, Trends to Watch in 2016,” Automotive News, December 28, 2015, http://www.autonews.com/article/20151228/RETAIL04/312289987/hot-topics-trends-to-watch-in-2016.
Chapter 9: That Helps Them Avoid Failure
1. Susanna Kim, “Allstate’s ‘Mayhem’ Is Biggest Winner of College Bowl,” ABC News, January 2, 2015, http://abcnews.go.com/Business/allstates-mayhem-biggest-winner-college-bowl/story?id=27960362.
2. Daniel Kahneman and Amos Tversky, “Prospect Theory: An Analysis of Decision under Risk” (Econometrica, 47 (2), March 1979), 263–91, https://www.princeton.edu/~kahneman/docs/Publications/prospect_theory.pdf.
3. Dominic Infante, Andrew Rancer, and Deanna Womack, Building Communication Theory (Long Grove, IL: Waveland Press, 2003), 149.
4. Ibid., 150.
Chapter 10: And Ends in a Success
1. Stew Friedman, “The Most Compelling Leadership Vision,” Harvard Business Review, May 8, 2009, https://hbr.org/2009/05/the-most-compelling-leadership.
Chapter 11: People Want Your Brand to Participate in Their Transformation
1. “Hello Trouble,” Vimeo video, 1:44, posted by Adam Long, February 13, 2013, https://vimeo.com/59589229.
Chapter 13: Using StoryBrand to Transform Company Culture
1. The Gallup Organizaion (1992-1999). Gallup Workplace Audit, Washington, DC: U.S. Copyright Office.
2. Susan Sorenson and Keri Garman, “How to Tackle U.S. Employees’ Stagnating Engagement,” Gallup, June 11, 2013, http://www.gallup.com/businessjournal/162953/tackle-employees-stagnating-engagement.aspx.