This book is dedicated to:

Tim Schurrer and Kyle Reid
for believing in the framework from the beginning.

What I love most about StoryBrand is it
allowed us to become friends.

And also:

Betsy Miller

Avery Csorba

Koula Callahan

JJ Peterson

Chad Snavely

Suzanne Norman

You are living proof that when a group of friends sacrifice
together for a common good, they can become family.