I’m grateful to Tim Schurrer, Kyle Reid, Koula Calahan, Avery Csorba, JJ Peterson, Chad Snavely, Suzanne Norman, Matt Harris, Branden Dickerson, Tim Arnold, Matt Olthoff, and Betsy Miller for helping me build StoryBrand. Their tireless work on behalf of our clients has helped thousands of businesses connect with customers, hire more people, and solve their customers’ problems. This team is more than a staff; they are family.
I’m also grateful to Mike Kim, who helped me edit this book into shape. Mike spent weeks going through the book making it better on every page. Webster Younce, Heather Skelton, and Brigitta Nortker of HarperCollins also contributed significantly to the book with their careful edits and additions.
Special thanks to Branden Dickerson for his help fleshing out commercial evidence for the framework. Ben Ortlip lent invaluable feedback on how to implement the StoryBrand Framework in large organizations. I’m grateful for his help in creating our StoryBrand culture program along with his contribution to chapter 13. Ben’s ability to take large corporations through a multifaceted program, allowing them to conquer the narrative void and see bottom-line results, has inspired us all.
Lastly, thank you. Thank you for daring to make and sell things, for solving customers’ problems, helping heroes find homes, and putting your customers’ stories above your own. As I said in the beginning, may you be richly rewarded for your effort.