By knowing what your teams are excited about and what they value, you can rally them around product initiatives. You know enough to raise concerns when a feature idea is technically difficult and when a technical idea has unforeseen business implications. You ensure that engineers make decisions with an understanding of the business perspective and the future of the product roadmap. When technical work requires uncertain research and development, you’re capable of explaining why that uncertainty exists to your nontechnical counterparts. Understanding the business and customer goals, you offer guidance as to which technical projects can achieve those goals within reasonable time frames.